Lori Richardson

Lori Richardson is CEO of Score More Sales, a B2B sales strategy firm she founded more than 20 years ago that helps SaaS, tech, and professional services companies grow revenue through better pipeline and sales process. She is also president of Women Sales Pros, a coalition of top women sales experts focused on building diverse sales teams. Richardson is the author of SHE SELLS: Attract, Promote, and Retain Great Women in B2B Sales and serves as a sales coach at Harvard Business School. She speaks and writes regularly on outbound prospecting, sales enablement, and how mid-market sales leaders should structure their teams.