Aaron Ross
Co-CEO at Predictable Revenue
Aaron Ross is the co-CEO of Predictable Revenue and the author of the bestselling book of the same name, often called the sales bible of Silicon Valley. As employee 150 at Salesforce he built the Cold Calling 2.0 outbound prospecting system that added 100 million dollars plus to Salesforce revenue and laid the foundation for the modern SDR role. Through Predictable Revenue he has helped hundreds of B2B companies build their own outbound sales development functions and has booked over 10,000 meetings for clients. He lives in Edinburgh with his wife and children.
"If you want to truly succeed in outbound prospecting, you have to give up the idea that more activity equals more results."
Credentials
- Co-CEO of Predictable Revenue
- Author of Predictable Revenue, the sales bible of Silicon Valley
- Architect of the outbound sales system at Salesforce that drove 100M plus in extra revenue
- Salesforce employee 150
Notable work
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