Will Allred
Co-Founder & COO at Lavender
Will Allred is the co-founder and COO of Lavender, an AI email coaching platform used by tens of thousands of B2B sellers to write cold and follow up emails that actually get replies. He holds a Master of Science in Computer Science from Dublin City University with a focus on Natural Language Processing, and undergraduate degrees from Brigham Young University. At Lavender he leads research, content, and the company's agentic email product Ora, drawing on a database of billions of analyzed sales emails. He posts daily breakdowns of cold email patterns to a large LinkedIn following.
"Average reply rates before Lavender are around 5.3 percent. The teams that focus on writing for the reader, not the seller, are the ones that pull ahead."
Credentials
- Co-founder and COO of Lavender
- MS in Computer Science with NLP focus from Dublin City University
- Lavender email coach is active in 30,000 plus inboxes
- Analyzed billions of sales emails to derive what works
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