Will Aitken
Founder at Will Aitken Sales
United Kingdom10+ years experience
Cold EmailOutbound SalesSDR Coaching
Will Aitken is a UK based sales coach, content creator, and co-author of Gap Prospecting, written with Keenan, on selling effectively across phone, email, and LinkedIn. After leading sales content at Lavender he launched his own training business focused on cold email, video prospecting, and LinkedIn outbound. He is one of the most followed sales voices on LinkedIn for tactical, often comedic teardowns of cold outreach, and his courses and posts are referenced by thousands of SDRs and AEs at B2B SaaS companies worldwide.
“Cold email is still the cornerstone of B2B prospecting. The reps winning are the ones who research first and write second.”
Credentials
- Co-author of Gap Prospecting with Keenan
- Former sales evangelist at Lavender
- Creator of one of LinkedIn's most followed sales content channels
- Trains B2B reps on cold email, video, and LinkedIn outbound
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