FoxReach

Steli Efti

Founder & CEO at Close

San Francisco, CA18+ years experience
Cold EmailFounder-led SalesOutbound Sales

Steli Efti is the co-founder and CEO of Close, a CRM built for inside sales teams at startups and small businesses. He scaled Close from a sales consultancy into a bootstrapped, fully remote SaaS company with over 50 million dollars in annual revenue and 125 plus employees. A Y Combinator alum, Steli is known in Silicon Valley as one of the most prolific writers and speakers on cold email, inside sales, and startup go to market. He co-hosts The Startup Chat podcast with Hiten Shah and has trained thousands of founders and reps on outbound sales fundamentals.

"A great cold email clearly and concisely answers the right questions at the right time and ends with a single call to action."

On cold email best practices, Close blog

Credentials

  • Founder and CEO of Close (formerly Close.io / ElasticSales)
  • Y Combinator alum
  • Author of multiple sales books and the Cold Email Hack series
  • Host of The Startup Chat podcast with Hiten Shah

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