Sam Nelson
Founder at Agoge Prospecting School
Sam Nelson is the creator of the Agoge sequence, a 15 touchpoint outbound cadence combining email, phone, and LinkedIn that has been adopted by SDR teams across the B2B SaaS industry. He developed the methodology while leading SDR teams at Outreach, where he became known as one of the industry's most influential voices on outbound prospecting. He now runs Agoge Prospecting School, an SDR enablement program that teaches reps and managers how to design and run sequences that actually book meetings on a sales engagement platform.
"The Agoge sequence works because it forces a rep to use every channel and every angle on the same account before giving up. Volume without variety is just noise."
Credentials
- Creator of the widely adopted Agoge outbound sequence
- Founder of Agoge Prospecting School
- Former SDR leader at Outreach
- Author of multiple long form playbooks on SDR sequencing
Notable work
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