Josh Braun
Founder at Sales DNA
Josh Braun is the founder of Sales DNA and one of the most followed voices on cold email and prospecting on LinkedIn. Over 25 years in sales he generated between 2 and 10 million dollars per year, exceeded a 720,000 dollar annual quota every year, and won Fortune 500 accounts including IBM, GEICO, Verizon, McDonald's, Fidelity, Disney, and Aetna. He is known for the Badass Growth Guide, his cold email teardowns, and the concept of illumination questions, all built around helping reps start conversations without sounding desperate or manipulative.
"Most cold emails fail because the writer has never done the job of the person they are reaching out to. Speak their language or stay quiet."
Credentials
- Founder of Sales DNA
- Created the Badass Growth Guide and Inbox Hero cold email program
- Won Fortune 500 accounts including IBM, GEICO, Verizon, McDonald's, Fidelity, Disney, and Aetna
- Generated 2 to 10 million dollars per year for 8 years
Notable work
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