Jed Mahrle
Founder & CEO at Practical Prospecting
Jed Mahrle is the founder and CEO of Practical Prospecting, where he helps B2B startups design, test, and scale custom cold email and LinkedIn outbound systems. Earlier he built and led outbound SDR teams at PandaDoc as it scaled to a billion dollar valuation, and ran outbound at Mailshake where four SDRs booked over 100 qualified meetings per month. His Practical Prospecting newsletter and podcast are followed by more than 30,000 sales professionals for tactical breakdowns of cold email infrastructure, deliverability, and modern signal based prospecting.
"Cold email isn't a numbers game anymore. It's a relevance game. Send fewer emails to better fit accounts and your reply rate doubles overnight."
Credentials
- Founder and CEO of Practical Prospecting
- Built outbound at PandaDoc through a billion dollar valuation
- Former Head of Outbound at Mailshake
- Practical Prospecting newsletter trusted by 30,000 plus sales pros
Notable work
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