Florin Tatulea
Director of Sales at Barley
Toronto, Canada10+ years experience
Cold EmailOutbound SalesSDR CoachingEmail Deliverability
Florin Tatulea is Director of Sales at Barley and the founder of Sales Flo, where he coaches B2B SaaS SDR and AE teams at companies including Shopify, LivePerson, Zendesk, Docebo, and Vendr on cold email copywriting and outbound sequence design. He was the first sales hire at Loopio, where over six and a half years revenue grew 65x. A LinkedIn Top Voice for sales, he writes the Sales Flo Substack, runs the Cold Email Conversion Machine course, and is widely cited for tactical breakdowns of short, high reply rate cold email patterns.
“Reply rates climb when emails shrink. Twenty five to fifty word cold emails consistently outperform anything longer because they respect the reader's time.”
Credentials
- Director of Sales at Barley
- LinkedIn Top Voice for sales
- Founder of Sales Flo, training over 50 B2B SaaS companies
- Creator of the Cold Email Conversion Machine course
- First sales hire at Loopio, where revenue grew 65x in 6.5 years
Notable work
ShopifyLivePersonZendeskDoceboVendr
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