Armand Farrokh
Founder at 30 Minutes to President's Club
Armand Farrokh is the co-founder of 30 Minutes to President's Club, widely cited as the number one B2B sales podcast, and co-author of the 2024 book Cold Calling Sucks (And That's Why It Works). Before going full time on 30MPC, he was VP of Sales at Pave, the 1.6 billion dollar fintech, where he grew revenue from zero to 13 million dollars plus in two years, with earlier sales leadership at Carta. Through 30MPC he and Nick Cegelski have published hundreds of tactical episodes on prospecting, discovery, and pipeline that have shaped how modern reps run outbound.
"Cold calling sucks. That's exactly why it works. Everyone gave up on the channel, which means the few who get it right own the market."
Credentials
- Co-founder and host of 30 Minutes to President's Club, the number one sales podcast
- Co-author of Cold Calling Sucks (And That's Why It Works)
- Former VP of Sales at Pave, scaled revenue from zero to 13M plus ARR in two years
- Earlier sales leadership at Carta
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