Jay Schwedelson

Jay Schwedelson is the founder and CEO of SubjectLine.com, the free subject line rating tool that has tested more than 15 million subject lines, and CEO of Outcome Media, a marketing services firm that runs over 40,000 campaigns each year. He has been named to Crain's Top 100 Industry Leaders list ten years in a row and has keynoted more than 300 industry events worldwide. Schwedelson hosts the Do This, Not That marketing podcast and writes a widely read newsletter on email tactics, subject line testing, and send time optimization. His work focuses on data-driven insights drawn from billions of sent emails across B2B and B2C portfolios.