Lemlist logovsMixmax logo

Lemlist vs Mixmax, compared.

Choosing between Lemlist and Mixmax? Both are popular tools for cold email, but they take different approaches. Lemlist focuses on sdr teams wanting creative multi-channel personalization with images and linkedin, while Mixmax is designed for gmail-based sales teams who want enhanced email productivity and light engagement. Mixmax is more affordable at $0/mo vs $32/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026
Lemlist logo

Lemlist

Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.

$32/mo4.4/5 G2
Mixmax logo

Mixmax

Revenue engagement platform for Gmail with sequences, scheduling, and real-time tracking.

$0/mo4.6/5 G2

Side by side.

The Lemlist and Mixmax homepages as they looked in October 2026.

lemlist.com
The Lemlist homepage at lemlist.com
The Lemlist homepage (lemlist.com), captured October 2026.
mixmax.com
The Mixmax homepage at mixmax.com
The Mixmax homepage (mixmax.com), captured October 2026.

Feature by feature.

Lemlist and Mixmax side by side: pricing, features, pros and cons.

FeatureLemlist logoLemlistMixmax logoMixmax
Starting Price$32/mo$0/mo
Free Plan
Free Trial14 daysFree plan
Best ForSDR teams wanting creative multi-channel personalization with images and LinkedInGmail-based sales teams who want enhanced email productivity and light engagement
Year Founded20182014
Features
Multi-channel sequences (email + LinkedIn + calls)
Personalized images and videos
Lemwarm email warmup
Built-in lead database
AI personalization
A/B testing
CRM integrations
Team collaboration
Gmail integration
Email sequences
One-click scheduling
Email tracking
Templates & snippets
Polls & surveys
CRM integration
Rules and automation
Pros
Key Advantages
  • Unique image and video personalization
  • True multi-channel with LinkedIn and calls
  • Good template library and community
  • Solid onboarding and educational content
  • Seamless Gmail integration
  • Easy to adopt - works in existing inbox
  • Good scheduling and tracking features
  • Free plan available
Cons
Limitations
  • Per-seat pricing gets expensive for teams
  • Email warmup (Lemwarm) is a separate add-on
  • Can be complex to set up for beginners
  • Reporting could be more detailed
  • Gmail only - no Outlook support
  • Not suited for high-volume cold email
  • Limited deliverability tools
  • Advanced features require expensive plans

Our verdict.

Lemlist and Mixmax both have their strengths, but the best choice depends on your specific outreach needs.

Choose Lemlist if you prioritize unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and works best for sdr teams wanting creative multi-channel personalization with images and linkedin.

Choose Mixmax if you need seamless gmail integration. It starts at $0/mo with a 4.6/5 G2 rating and is designed for gmail-based sales teams who want enhanced email productivity and light engagement.

If neither is the right fit, we recommend FoxReach - it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

Questions,
answered.

It depends on your needs. Lemlist is best for sdr teams wanting creative multi-channel personalization with images and linkedin, while Mixmax is best for gmail-based sales teams who want enhanced email productivity and light engagement. For an all-in-one alternative, consider FoxReach - it combines cold email, warmup, and AI replies in one platform.

Lemlist starts at $32/mo and focuses on multi channel. Mixmax starts at $0/mo and focuses on sales engagement. Both offer cold email capabilities.

Mixmax is more affordable, starting at $0/mo. It also offers a free plan. Lemlist starts at $32/mo.

Yes, most cold email tools allow you to export your data and import it into a new platform. Both Lemlist and Mixmax support CSV imports for contacts and leads.

Deliverability depends on your sending infrastructure, domain reputation, and warmup practices. Lemlist includes built-in warmup. FoxReach offers the most comprehensive deliverability suite with real-time scoring, built-in warmup, and email verification.

Answered from the docs in a few seconds, with links to where it came from.

Try FoxReach
free.

All-in-one cold email outreach with built-in warmup, AI replies, and smart deliverability. No credit card required.