Instantly vs Lusha
Choosing between Instantly and Lusha? Both are popular tools for lead finder, but they take different approaches. Instantly focuses on high-volume cold emailers and agencies who need unlimited sending accounts, while Lusha is designed for sdrs and recruiters who need quick access to verified direct dials and emails. Lusha is more affordable at $0/mo vs $30/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Instantly
High-volume cold email platform with unlimited accounts and built-in warmup network.
Lusha
B2B contact database and enrichment platform for finding direct dials and emails.
Feature-by-Feature Comparison
| Feature | Instantly | Lusha |
|---|---|---|
| Starting Price | $30/mo | $0/mo |
| Free Plan | ||
| Free Trial | 14 days | Free plan |
| G2 Rating | 4.8 | 4.3 |
| Best For | High-volume cold emailers and agencies who need unlimited sending accounts | SDRs and recruiters who need quick access to verified direct dials and emails |
| Year Founded | 2021 | 2016 |
| Features | ||
| Unlimited email accounts | ||
| Email warmup network | ||
| Unibox for reply management | ||
| A/B testing | ||
| Campaign analytics | ||
| Lead database add-on | ||
| API access | ||
| Account rotation | ||
| B2B contact database | ||
| Chrome extension | ||
| Direct dial phone numbers | ||
| Email finding & verification | ||
| Enrichment API | ||
| CRM enrichment | ||
| Team management | ||
| Compliance (ISO 27701) | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Instantly vs Lusha
Instantly and Lusha both have their strengths, but the best choice depends on your specific outreach needs.
Choose Instantly if you prioritize unlimited email accounts on all plans. It starts at $30/mo with a 4.8/5 G2 rating and works best for high-volume cold emailers and agencies who need unlimited sending accounts.
Choose Lusha if you need accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and is designed for sdrs and recruiters who need quick access to verified direct dials and emails.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.