Apollo.io vs Lusha
Choosing between Apollo.io and Lusha? Both are popular tools for lead finder, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Lusha is designed for sdrs and recruiters who need quick access to verified direct dials and emails. Both start at $0/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Lusha
B2B contact database and enrichment platform for finding direct dials and emails.
Feature-by-Feature Comparison
| Feature | Apollo.io | Lusha |
|---|---|---|
| Starting Price | $0/mo | $0/mo |
| Free Plan | ||
| Free Trial | Free plan | Free plan |
| G2 Rating | 4.7 | 4.3 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | SDRs and recruiters who need quick access to verified direct dials and emails |
| Year Founded | 2015 | 2016 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| B2B contact database | ||
| Chrome extension | ||
| Direct dial phone numbers | ||
| Email finding & verification | ||
| Enrichment API | ||
| CRM enrichment | ||
| Team management | ||
| Compliance (ISO 27701) | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Lusha
Apollo.io and Lusha both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Lusha if you need accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and is designed for sdrs and recruiters who need quick access to verified direct dials and emails.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.