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Apollo.io vs Lusha, compared.

Choosing between Apollo.io and Lusha? Both are popular tools for lead finder, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Lusha is designed for sdrs and recruiters who need quick access to verified direct dials and emails. Both start at $0/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026

Apollo.io

All-in-one sales intelligence and engagement platform with a massive B2B contact database.

$0/mo4.7/5 G2

Lusha

B2B contact database and enrichment platform for finding direct dials and emails.

$0/mo4.3/5 G2

Side by side.

The Apollo.io and Lusha homepages as they looked in October 2026.

The Apollo.io homepage at apollo.io — The Apollo.io homepage (apollo.io), captured October 2026.

The Lusha homepage at lusha.com — The Lusha homepage (lusha.com), captured October 2026.

Feature by feature.

Apollo.io and Lusha side by side: pricing, features, pros and cons.

Feature	Apollo.io	Lusha
Starting Price	$0/mo	$0/mo
Free Plan
Free Trial	Free plan	Free plan
Best For	Sales teams who want prospecting data and outreach in a single platform	SDRs and recruiters who need quick access to verified direct dials and emails
Year Founded	2015	2016
Features
275M+ B2B contact database
Email sequences
LinkedIn automation
Dialer
Intent data
Email verification
Advanced search filters
CRM sync
AI-powered workflows
B2B contact database
Chrome extension
Direct dial phone numbers
Email finding & verification
Enrichment API
CRM enrichment
Team management
Compliance (ISO 27701)
Pros
Key Advantages	Huge contact database included in all plans Generous free tier for getting started Combines prospecting and outreach in one tool Strong intent data and buyer signals	Accurate direct dial phone numbers Easy-to-use Chrome extension Good data compliance standards Free credits to get started
Cons
Limitations	Data accuracy varies by region and industry Email sending features are less robust than dedicated tools Can be overwhelming with so many features Deliverability tools are basic compared to specialists	Limited free credits per month Phone data better than email data No outreach or sequencing features Can be expensive at scale

Our verdict.

Apollo.io and Lusha both have their strengths, but the best choice depends on your specific outreach needs.

Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.

Choose Lusha if you need accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and is designed for sdrs and recruiters who need quick access to verified direct dials and emails.

If neither is the right fit, we recommend FoxReach - it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

Apollo.io Review

Lusha Review

Apollo.io Alternatives

Lusha Alternatives

Questions,
answered.

It depends on your needs. Apollo.io is best for sales teams who want prospecting data and outreach in a single platform, while Lusha is best for sdrs and recruiters who need quick access to verified direct dials and emails. For an all-in-one alternative, consider FoxReach - it combines cold email, warmup, and AI replies in one platform.

Apollo.io starts at $0/mo and focuses on lead finder. Lusha starts at $0/mo and focuses on lead finder. Both offer lead finder capabilities.

Both Apollo.io and Lusha start at $0/mo.

Yes, most cold email tools allow you to export your data and import it into a new platform. Both Apollo.io and Lusha support CSV imports for contacts and leads.

Deliverability depends on your sending infrastructure, domain reputation, and warmup practices. FoxReach offers the most comprehensive deliverability suite with real-time scoring, built-in warmup, and email verification.