Apollo.io vs Lemlist
Choosing between Apollo.io and Lemlist? Both are popular tools for cold email, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Lemlist is designed for sdr teams wanting creative multi-channel personalization with images and linkedin. Apollo.io is more affordable at $0/mo vs $32/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Lemlist
Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.
Feature-by-Feature Comparison
| Feature | Apollo.io | Lemlist |
|---|---|---|
| Starting Price | $0/mo | $32/mo |
| Free Plan | ||
| Free Trial | Free plan | 14 days |
| G2 Rating | 4.7 | 4.4 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | SDR teams wanting creative multi-channel personalization with images and LinkedIn |
| Year Founded | 2015 | 2018 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Multi-channel sequences (email + LinkedIn + calls) | ||
| Personalized images and videos | ||
| Lemwarm email warmup | ||
| Built-in lead database | ||
| AI personalization | ||
| A/B testing | ||
| CRM integrations | ||
| Team collaboration | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Lemlist
Apollo.io and Lemlist both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Lemlist if you need unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and is designed for sdr teams wanting creative multi-channel personalization with images and linkedin.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.