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Apollo.io vs Lemlist, compared.

Choosing between Apollo.io and Lemlist? Both are popular tools for cold email, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Lemlist is designed for sdr teams wanting creative multi-channel personalization with images and linkedin. Apollo.io is more affordable at $0/mo vs $32/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026

Apollo.io

All-in-one sales intelligence and engagement platform with a massive B2B contact database.

$0/mo4.7/5 G2

Lemlist

Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.

$32/mo4.4/5 G2

Side by side.

The Apollo.io and Lemlist homepages as they looked in October 2026.

The Apollo.io homepage at apollo.io — The Apollo.io homepage (apollo.io), captured October 2026.

The Lemlist homepage at lemlist.com — The Lemlist homepage (lemlist.com), captured October 2026.

Feature by feature.

Apollo.io and Lemlist side by side: pricing, features, pros and cons.

Feature	Apollo.io	Lemlist
Starting Price	$0/mo	$32/mo
Free Plan
Free Trial	Free plan	14 days
Best For	Sales teams who want prospecting data and outreach in a single platform	SDR teams wanting creative multi-channel personalization with images and LinkedIn
Year Founded	2015	2018
Features
275M+ B2B contact database
Email sequences
LinkedIn automation
Dialer
Intent data
Email verification
Advanced search filters
CRM sync
AI-powered workflows
Multi-channel sequences (email + LinkedIn + calls)
Personalized images and videos
Lemwarm email warmup
Built-in lead database
AI personalization
A/B testing
CRM integrations
Team collaboration
Pros
Key Advantages	Huge contact database included in all plans Generous free tier for getting started Combines prospecting and outreach in one tool Strong intent data and buyer signals	Unique image and video personalization True multi-channel with LinkedIn and calls Good template library and community Solid onboarding and educational content
Cons
Limitations	Data accuracy varies by region and industry Email sending features are less robust than dedicated tools Can be overwhelming with so many features Deliverability tools are basic compared to specialists	Per-seat pricing gets expensive for teams Email warmup (Lemwarm) is a separate add-on Can be complex to set up for beginners Reporting could be more detailed

Our verdict.

Apollo.io and Lemlist both have their strengths, but the best choice depends on your specific outreach needs.

Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.

Choose Lemlist if you need unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and is designed for sdr teams wanting creative multi-channel personalization with images and linkedin.

If neither is the right fit, we recommend FoxReach - it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

Apollo.io Review

Lemlist Review

Apollo.io Alternatives

Lemlist Alternatives

Questions,
answered.

It depends on your needs. Apollo.io is best for sales teams who want prospecting data and outreach in a single platform, while Lemlist is best for sdr teams wanting creative multi-channel personalization with images and linkedin. For an all-in-one alternative, consider FoxReach - it combines cold email, warmup, and AI replies in one platform.

Apollo.io starts at $0/mo and focuses on lead finder. Lemlist starts at $32/mo and focuses on multi channel. Both offer cold email capabilities.

Apollo.io is more affordable, starting at $0/mo. It also offers a free plan. Lemlist starts at $32/mo.

Yes, most cold email tools allow you to export your data and import it into a new platform. Both Apollo.io and Lemlist support CSV imports for contacts and leads.

Deliverability depends on your sending infrastructure, domain reputation, and warmup practices. Lemlist includes built-in warmup. FoxReach offers the most comprehensive deliverability suite with real-time scoring, built-in warmup, and email verification.