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Apollo.io vs Mixmax, compared.

Choosing between Apollo.io and Mixmax? Both are popular tools for cold email and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Mixmax is designed for gmail-based sales teams who want enhanced email productivity and light engagement. Both start at $0/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026

Apollo.io

All-in-one sales intelligence and engagement platform with a massive B2B contact database.

$0/mo4.7/5 G2

Mixmax

Revenue engagement platform for Gmail with sequences, scheduling, and real-time tracking.

$0/mo4.6/5 G2

Side by side.

The Apollo.io and Mixmax homepages as they looked in October 2026.

The Apollo.io homepage at apollo.io — The Apollo.io homepage (apollo.io), captured October 2026.

The Mixmax homepage at mixmax.com — The Mixmax homepage (mixmax.com), captured October 2026.

Feature by feature.

Apollo.io and Mixmax side by side: pricing, features, pros and cons.

Feature	Apollo.io	Mixmax
Starting Price	$0/mo	$0/mo
Free Plan
Free Trial	Free plan	Free plan
Best For	Sales teams who want prospecting data and outreach in a single platform	Gmail-based sales teams who want enhanced email productivity and light engagement
Year Founded	2015	2014
Features
275M+ B2B contact database
Email sequences
LinkedIn automation
Dialer
Intent data
Email verification
Advanced search filters
CRM sync
AI-powered workflows
Gmail integration
One-click scheduling
Email tracking
Templates & snippets
Polls & surveys
CRM integration
Rules and automation
Pros
Key Advantages	Huge contact database included in all plans Generous free tier for getting started Combines prospecting and outreach in one tool Strong intent data and buyer signals	Seamless Gmail integration Easy to adopt - works in existing inbox Good scheduling and tracking features Free plan available
Cons
Limitations	Data accuracy varies by region and industry Email sending features are less robust than dedicated tools Can be overwhelming with so many features Deliverability tools are basic compared to specialists	Gmail only - no Outlook support Not suited for high-volume cold email Limited deliverability tools Advanced features require expensive plans

Our verdict.

Apollo.io and Mixmax both have their strengths, but the best choice depends on your specific outreach needs.

Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.

Choose Mixmax if you need seamless gmail integration. It starts at $0/mo with a 4.6/5 G2 rating and is designed for gmail-based sales teams who want enhanced email productivity and light engagement.

If neither is the right fit, we recommend FoxReach - it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

Apollo.io Review

Mixmax Review

Apollo.io Alternatives

Mixmax Alternatives

Questions,
answered.

It depends on your needs. Apollo.io is best for sales teams who want prospecting data and outreach in a single platform, while Mixmax is best for gmail-based sales teams who want enhanced email productivity and light engagement. For an all-in-one alternative, consider FoxReach - it combines cold email, warmup, and AI replies in one platform.

Apollo.io starts at $0/mo and focuses on lead finder. Mixmax starts at $0/mo and focuses on sales engagement. Both offer cold email, sales engagement capabilities.

Both Apollo.io and Mixmax start at $0/mo.

Yes, most cold email tools allow you to export your data and import it into a new platform. Both Apollo.io and Mixmax support CSV imports for contacts and leads.

Deliverability depends on your sending infrastructure, domain reputation, and warmup practices. FoxReach offers the most comprehensive deliverability suite with real-time scoring, built-in warmup, and email verification.