Apollo.io vs Mixmax
Choosing between Apollo.io and Mixmax? Both are popular tools for cold email and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Mixmax is designed for gmail-based sales teams who want enhanced email productivity and light engagement. Both start at $0/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Mixmax
Revenue engagement platform for Gmail with sequences, scheduling, and real-time tracking.
Feature-by-Feature Comparison
| Feature | Apollo.io | Mixmax |
|---|---|---|
| Starting Price | $0/mo | $0/mo |
| Free Plan | ||
| Free Trial | Free plan | Free plan |
| G2 Rating | 4.7 | 4.6 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Gmail-based sales teams who want enhanced email productivity and light engagement |
| Year Founded | 2015 | 2014 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Gmail integration | ||
| One-click scheduling | ||
| Email tracking | ||
| Templates & snippets | ||
| Polls & surveys | ||
| CRM integration | ||
| Rules and automation | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Mixmax
Apollo.io and Mixmax both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Mixmax if you need seamless gmail integration. It starts at $0/mo with a 4.6/5 G2 rating and is designed for gmail-based sales teams who want enhanced email productivity and light engagement.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.