Apollo.io vs ZoomInfo
Choosing between Apollo.io and ZoomInfo? Both are popular tools for lead finder and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while ZoomInfo is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale. Apollo.io is more affordable at $0/mo vs Custom. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
ZoomInfo
Enterprise B2B data platform with the largest contact database, intent data, and engagement tools.
Feature-by-Feature Comparison
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Starting Price | $0/mo | Custom |
| Free Plan | ||
| Free Trial | Free plan | No |
| G2 Rating | 4.7 | 4.4 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Enterprise sales and marketing teams who need comprehensive B2B data at scale |
| Year Founded | 2015 | 2000 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Largest B2B contact database | ||
| Company & contact profiles | ||
| Buying intent data | ||
| Website visitor tracking | ||
| Conversation intelligence | ||
| Engagement tools | ||
| Advanced search & filters | ||
| Data enrichment API | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs ZoomInfo
Apollo.io and ZoomInfo both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose ZoomInfo if you need largest and most comprehensive b2b database. It starts at Custom with a 4.4/5 G2 rating and is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.