Lusha vs ZoomInfo
Choosing between Lusha and ZoomInfo? Both are popular tools for lead finder, but they take different approaches. Lusha focuses on sdrs and recruiters who need quick access to verified direct dials and emails, while ZoomInfo is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale. Lusha is more affordable at $0/mo vs Custom. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Lusha
B2B contact database and enrichment platform for finding direct dials and emails.
ZoomInfo
Enterprise B2B data platform with the largest contact database, intent data, and engagement tools.
Feature-by-Feature Comparison
| Feature | Lusha | ZoomInfo |
|---|---|---|
| Starting Price | $0/mo | Custom |
| Free Plan | ||
| Free Trial | Free plan | No |
| G2 Rating | 4.3 | 4.4 |
| Best For | SDRs and recruiters who need quick access to verified direct dials and emails | Enterprise sales and marketing teams who need comprehensive B2B data at scale |
| Year Founded | 2016 | 2000 |
| Features | ||
| B2B contact database | ||
| Chrome extension | ||
| Direct dial phone numbers | ||
| Email finding & verification | ||
| Enrichment API | ||
| CRM enrichment | ||
| Team management | ||
| Compliance (ISO 27701) | ||
| Largest B2B contact database | ||
| Company & contact profiles | ||
| Buying intent data | ||
| Website visitor tracking | ||
| Conversation intelligence | ||
| Engagement tools | ||
| Advanced search & filters | ||
| Data enrichment API | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Lusha vs ZoomInfo
Lusha and ZoomInfo both have their strengths, but the best choice depends on your specific outreach needs.
Choose Lusha if you prioritize accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and works best for sdrs and recruiters who need quick access to verified direct dials and emails.
Choose ZoomInfo if you need largest and most comprehensive b2b database. It starts at Custom with a 4.4/5 G2 rating and is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.