Mailshake vs ZoomInfo
Choosing between Mailshake and ZoomInfo? Both are popular tools for sales engagement, but they take different approaches. Mailshake focuses on small sales teams who want a simple, all-in-one outreach tool, while ZoomInfo is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale. Mailshake is more affordable at $29/mo vs Custom. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Mailshake
Simple cold email and sales engagement tool with phone dialer and LinkedIn automation.
ZoomInfo
Enterprise B2B data platform with the largest contact database, intent data, and engagement tools.
Feature-by-Feature Comparison
| Feature | Mailshake | ZoomInfo |
|---|---|---|
| Starting Price | $29/mo | Custom |
| Free Plan | ||
| Free Trial | No | No |
| G2 Rating | 4.7 | 4.4 |
| Best For | Small sales teams who want a simple, all-in-one outreach tool | Enterprise sales and marketing teams who need comprehensive B2B data at scale |
| Year Founded | 2017 | 2000 |
| Features | ||
| Email sequences | ||
| Automated follow-ups | ||
| A/B testing | ||
| Lead catcher | ||
| Phone dialer | ||
| LinkedIn automation | ||
| Email list cleaning | ||
| Calendar integration | ||
| Largest B2B contact database | ||
| Company & contact profiles | ||
| Buying intent data | ||
| Website visitor tracking | ||
| Conversation intelligence | ||
| Engagement tools | ||
| Advanced search & filters | ||
| Data enrichment API | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Mailshake vs ZoomInfo
Mailshake and ZoomInfo both have their strengths, but the best choice depends on your specific outreach needs.
Choose Mailshake if you prioritize very easy to set up and use. It starts at $29/mo with a 4.7/5 G2 rating and works best for small sales teams who want a simple, all-in-one outreach tool.
Choose ZoomInfo if you need largest and most comprehensive b2b database. It starts at Custom with a 4.4/5 G2 rating and is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.