Lusha vs Reply.io
Choosing between Lusha and Reply.io? Both are popular tools for lead finder, but they take different approaches. Lusha focuses on sdrs and recruiters who need quick access to verified direct dials and emails, while Reply.io is designed for sales teams wanting ai-powered multi-channel engagement with built-in data. Lusha is more affordable at $0/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Lusha
B2B contact database and enrichment platform for finding direct dials and emails.
Reply.io
AI-powered sales engagement platform with multi-channel sequences and a B2B data provider.
Feature-by-Feature Comparison
| Feature | Lusha | Reply.io |
|---|---|---|
| Starting Price | $0/mo | $49/mo |
| Free Plan | ||
| Free Trial | Free plan | 14 days |
| G2 Rating | 4.3 | 4.6 |
| Best For | SDRs and recruiters who need quick access to verified direct dials and emails | Sales teams wanting AI-powered multi-channel engagement with built-in data |
| Year Founded | 2016 | 2014 |
| Features | ||
| B2B contact database | ||
| Chrome extension | ||
| Direct dial phone numbers | ||
| Email finding & verification | ||
| Enrichment API | ||
| CRM enrichment | ||
| Team management | ||
| Compliance (ISO 27701) | ||
| Multi-channel sequences | ||
| Jason AI SDR assistant | ||
| Email warmup | ||
| LinkedIn automation | ||
| Cloud calls | ||
| SMS steps | ||
| Advanced analytics | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Lusha vs Reply.io
Lusha and Reply.io both have their strengths, but the best choice depends on your specific outreach needs.
Choose Lusha if you prioritize accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and works best for sdrs and recruiters who need quick access to verified direct dials and emails.
Choose Reply.io if you need true multi-channel with email, linkedin, calls, sms. It starts at $49/mo with a 4.6/5 G2 rating and is designed for sales teams wanting ai-powered multi-channel engagement with built-in data.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.