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Coldlytics vs Lusha

Choosing between Coldlytics and Lusha? Both are popular tools for lead finder, but they take different approaches. Coldlytics focuses on teams who need high-quality, human-verified lead lists for niche markets, while Lusha is designed for sdrs and recruiters who need quick access to verified direct dials and emails. Lusha is more affordable at $0/mo vs $99/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026

Coldlytics

Human-verified B2B lead research service with on-demand, custom prospecting lists.

$99/mo4.8/5 G2

Lusha

B2B contact database and enrichment platform for finding direct dials and emails.

$0/mo4.3/5 G2

Feature-by-Feature Comparison

FeatureColdlyticsLusha
Starting Price$99/mo$0/mo
Free Plan
Free TrialNoFree plan
G2 Rating
4.8
4.3
Best ForTeams who need high-quality, human-verified lead lists for niche marketsSDRs and recruiters who need quick access to verified direct dials and emails
Year Founded20202016
Features
Human-verified lead research
Custom prospect lists
On-demand list building
ICP-based targeting
Niche market specialization
Email & phone verification
CSV export
Dedicated researcher option
B2B contact database
Chrome extension
Direct dial phone numbers
Email finding & verification
Enrichment API
CRM enrichment
Team management
Compliance (ISO 27701)
Pros
Key Advantages
  • Human-verified data is more accurate
  • Custom lists built to your exact ICP
  • Great for niche markets databases miss
  • High deliverability due to verified emails
  • Accurate direct dial phone numbers
  • Easy-to-use Chrome extension
  • Good data compliance standards
  • Free credits to get started
Cons
Limitations
  • More expensive than database tools
  • Turnaround time is 24-72 hours per list
  • Not instant — requires waiting for researchers
  • Limited self-service options
  • Limited free credits per month
  • Phone data better than email data
  • No outreach or sequencing features
  • Can be expensive at scale

Our Verdict: Coldlytics vs Lusha

Coldlytics and Lusha both have their strengths, but the best choice depends on your specific outreach needs.

Choose Coldlytics if you prioritize human-verified data is more accurate. It starts at $99/mo with a 4.8/5 G2 rating and works best for teams who need high-quality, human-verified lead lists for niche markets.

Choose Lusha if you need accurate direct dial phone numbers. It starts at $0/mo with a 4.3/5 G2 rating and is designed for sdrs and recruiters who need quick access to verified direct dials and emails.

If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

Coldlytics vs Lusha — FAQ

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