Close vs ZoomInfo
Choosing between Close and ZoomInfo? Both are popular tools for sales engagement, but they take different approaches. Close focuses on inside sales teams who want a crm with built-in communication channels, while ZoomInfo is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale. Close is more affordable at $49/mo vs Custom. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Close
CRM with built-in calling, email sequences, and SMS for inside sales teams.
ZoomInfo
Enterprise B2B data platform with the largest contact database, intent data, and engagement tools.
Feature-by-Feature Comparison
| Feature | Close | ZoomInfo |
|---|---|---|
| Starting Price | $49/mo | Custom |
| Free Plan | ||
| Free Trial | 14 days | No |
| G2 Rating | 4.7 | 4.4 |
| Best For | Inside sales teams who want a CRM with built-in communication channels | Enterprise sales and marketing teams who need comprehensive B2B data at scale |
| Year Founded | 2013 | 2000 |
| Features | ||
| Built-in calling (power + predictive dialer) | ||
| Email sequences | ||
| SMS messaging | ||
| Pipeline management | ||
| Reporting & analytics | ||
| Custom fields | ||
| Smart views | ||
| Activity tracking | ||
| Largest B2B contact database | ||
| Company & contact profiles | ||
| Buying intent data | ||
| Website visitor tracking | ||
| Conversation intelligence | ||
| Engagement tools | ||
| Advanced search & filters | ||
| Data enrichment API | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Close vs ZoomInfo
Close and ZoomInfo both have their strengths, but the best choice depends on your specific outreach needs.
Choose Close if you prioritize built-in calling and sms — no separate tools needed. It starts at $49/mo with a 4.7/5 G2 rating and works best for inside sales teams who want a crm with built-in communication channels.
Choose ZoomInfo if you need largest and most comprehensive b2b database. It starts at Custom with a 4.4/5 G2 rating and is designed for enterprise sales and marketing teams who need comprehensive b2b data at scale.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.