Lemlist vs Reply.io
Choosing between Lemlist and Reply.io? Both are popular tools for cold email and multi channel, but they take different approaches. Lemlist focuses on sdr teams wanting creative multi-channel personalization with images and linkedin, while Reply.io is designed for sales teams wanting ai-powered multi-channel engagement with built-in data. Lemlist is more affordable at $32/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Lemlist
Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.
Reply.io
AI-powered sales engagement platform with multi-channel sequences and a B2B data provider.
Feature-by-Feature Comparison
| Feature | Lemlist | Reply.io |
|---|---|---|
| Starting Price | $32/mo | $49/mo |
| Free Plan | ||
| Free Trial | 14 days | 14 days |
| G2 Rating | 4.4 | 4.6 |
| Best For | SDR teams wanting creative multi-channel personalization with images and LinkedIn | Sales teams wanting AI-powered multi-channel engagement with built-in data |
| Year Founded | 2018 | 2014 |
| Features | ||
| Multi-channel sequences (email + LinkedIn + calls) | ||
| Personalized images and videos | ||
| Lemwarm email warmup | ||
| Built-in lead database | ||
| AI personalization | ||
| A/B testing | ||
| CRM integrations | ||
| Team collaboration | ||
| Multi-channel sequences | ||
| Jason AI SDR assistant | ||
| B2B contact database | ||
| Email warmup | ||
| LinkedIn automation | ||
| Cloud calls | ||
| SMS steps | ||
| Advanced analytics | ||
| Chrome extension | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Lemlist vs Reply.io
Lemlist and Reply.io both have their strengths, but the best choice depends on your specific outreach needs.
Choose Lemlist if you prioritize unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and works best for sdr teams wanting creative multi-channel personalization with images and linkedin.
Choose Reply.io if you need true multi-channel with email, linkedin, calls, sms. It starts at $49/mo with a 4.6/5 G2 rating and is designed for sales teams wanting ai-powered multi-channel engagement with built-in data.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.