Lemlist vs Mailshake
Choosing between Lemlist and Mailshake? Both are popular tools for cold email and multi channel, but they take different approaches. Lemlist focuses on sdr teams wanting creative multi-channel personalization with images and linkedin, while Mailshake is designed for small sales teams who want a simple, all-in-one outreach tool. Mailshake is more affordable at $29/mo vs $32/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Lemlist
Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.
Mailshake
Simple cold email and sales engagement tool with phone dialer and LinkedIn automation.
Feature-by-Feature Comparison
| Feature | Lemlist | Mailshake |
|---|---|---|
| Starting Price | $32/mo | $29/mo |
| Free Plan | ||
| Free Trial | 14 days | No |
| G2 Rating | 4.4 | 4.7 |
| Best For | SDR teams wanting creative multi-channel personalization with images and LinkedIn | Small sales teams who want a simple, all-in-one outreach tool |
| Year Founded | 2018 | 2017 |
| Features | ||
| Multi-channel sequences (email + LinkedIn + calls) | ||
| Personalized images and videos | ||
| Lemwarm email warmup | ||
| Built-in lead database | ||
| AI personalization | ||
| A/B testing | ||
| CRM integrations | ||
| Team collaboration | ||
| Email sequences | ||
| Automated follow-ups | ||
| Lead catcher | ||
| Phone dialer | ||
| LinkedIn automation | ||
| Email list cleaning | ||
| Calendar integration | ||
| Pros | ||
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| Cons | ||
| Limitations |
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Our Verdict: Lemlist vs Mailshake
Lemlist and Mailshake both have their strengths, but the best choice depends on your specific outreach needs.
Choose Lemlist if you prioritize unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and works best for sdr teams wanting creative multi-channel personalization with images and linkedin.
Choose Mailshake if you need very easy to set up and use. It starts at $29/mo with a 4.7/5 G2 rating and is designed for small sales teams who want a simple, all-in-one outreach tool.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.