Close vs Lemlist
Choosing between Close and Lemlist? Both are popular tools for cold email, but they take different approaches. Close focuses on inside sales teams who want a crm with built-in communication channels, while Lemlist is designed for sdr teams wanting creative multi-channel personalization with images and linkedin. Lemlist is more affordable at $32/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Close
CRM with built-in calling, email sequences, and SMS for inside sales teams.
Lemlist
Multi-channel outreach platform with personalized images, LinkedIn steps, and email warmup.
Feature-by-Feature Comparison
| Feature | Close | Lemlist |
|---|---|---|
| Starting Price | $49/mo | $32/mo |
| Free Plan | ||
| Free Trial | 14 days | 14 days |
| G2 Rating | 4.7 | 4.4 |
| Best For | Inside sales teams who want a CRM with built-in communication channels | SDR teams wanting creative multi-channel personalization with images and LinkedIn |
| Year Founded | 2013 | 2018 |
| Features | ||
| Built-in calling (power + predictive dialer) | ||
| Email sequences | ||
| SMS messaging | ||
| Pipeline management | ||
| Reporting & analytics | ||
| Custom fields | ||
| Smart views | ||
| Activity tracking | ||
| Multi-channel sequences (email + LinkedIn + calls) | ||
| Personalized images and videos | ||
| Lemwarm email warmup | ||
| Built-in lead database | ||
| AI personalization | ||
| A/B testing | ||
| CRM integrations | ||
| Team collaboration | ||
| Pros | ||
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| Cons | ||
| Limitations |
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Our Verdict: Close vs Lemlist
Close and Lemlist both have their strengths, but the best choice depends on your specific outreach needs.
Choose Close if you prioritize built-in calling and sms — no separate tools needed. It starts at $49/mo with a 4.7/5 G2 rating and works best for inside sales teams who want a crm with built-in communication channels.
Choose Lemlist if you need unique image and video personalization. It starts at $32/mo with a 4.4/5 G2 rating and is designed for sdr teams wanting creative multi-channel personalization with images and linkedin.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.