Apollo.io vs Salesloft
Choosing between Apollo.io and Salesloft? Both are popular tools for sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Salesloft is designed for enterprise sales organizations needing revenue orchestration and coaching. Apollo.io is more affordable at $0/mo vs Custom. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Salesloft
Enterprise revenue orchestration platform with cadences, deals, and conversation intelligence.
Feature-by-Feature Comparison
| Feature | Apollo.io | Salesloft |
|---|---|---|
| Starting Price | $0/mo | Custom |
| Free Plan | ||
| Free Trial | Free plan | No |
| G2 Rating | 4.7 | 4.5 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Enterprise sales organizations needing revenue orchestration and coaching |
| Year Founded | 2015 | 2011 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Cadence-based outreach | ||
| Deal intelligence | ||
| Conversation intelligence | ||
| Revenue forecasting | ||
| Advanced analytics | ||
| Coaching tools | ||
| Pipeline management | ||
| Multi-channel cadences | ||
| Pros | ||
| Key Advantages |
|
|
| Cons | ||
| Limitations |
|
|
Our Verdict: Apollo.io vs Salesloft
Apollo.io and Salesloft both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Salesloft if you need comprehensive revenue operations platform. It starts at Custom with a 4.5/5 G2 rating and is designed for enterprise sales organizations needing revenue orchestration and coaching.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.