Campaign Execution & Management

Lesson 6.1 — Creating a Campaign in FoxReach

Step-by-Step Campaign Setup

1. Go to Campaigns > Create Campaign

2. Name your campaign with a descriptive, searchable name:

   • Good: "Series A SaaS CTOs — Jan 2026 — V1"
   • Bad: "Campaign 1"

3. Configure sending schedule:

   • Sending days — Tuesday through Thursday perform best
   • Sending hours — 9 AM to 5 PM in the recipient's timezone
   • Timezone — set to match your primary audience
   • Daily email limit — controls the max emails this campaign sends per day

4. Add your email sequence (as covered in Module 5)

5. Assign email accounts — select all warmed-up accounts for this campaign. FoxReach rotates across them automatically, distributing load evenly.

6. Upload leads — import your verified, tagged lead list or select existing leads from your database.

Screenshot: FoxReach campaign creation form showing name field, timezone selector, sending days checkboxes, start/end hour selectors, and daily limit field.

Campaign Naming Convention

Use a consistent naming pattern so you can find and compare campaigns later:

[ICP Segment] — [Month Year] — [Version/Variant]

Examples:
Series A SaaS CTOs — Jan 2026 — V1
SMB E-commerce — Feb 2026 — Signal-based
Enterprise Fintech — Q1 2026 — LinkedIn Commenters

Lesson 6.2 — Assigning Email Accounts to Campaigns

FoxReach distributes your campaign emails across all assigned accounts using rotation.

How Account Rotation Works

If your campaign sends 500 emails/day and you have 10 accounts assigned, each account handles approximately 50 emails. Each account stays within its individual daily limit while the campaign achieves its total volume goal.

Best Practices

• Assign all warmed-up accounts to maximize distribution
• Set per-account daily limits to 50 — this is configured in the email account settings
• Do not assign accounts that are still warming up — wait until warmup is mature
• Monitor account health — if an account's health drops, remove it from active campaigns

Screenshot: FoxReach campaign detail showing the "Email Accounts" tab with a list of assigned accounts, their health scores, and add/remove buttons.

Lesson 6.3 — The Sending Ramp-Up

Never go from 0 to full volume overnight. Ramp up gradually, just like warmup.

Ramp-Up Schedule

Week 1 — Test Phase

1. Launch campaign with 50–100 leads
2. Run Glock Apps and Mail Tester checks
3. Monitor open rates (target: 40%+)
4. Monitor bounce rates (target: under 2%)
5. Read every reply — assess quality and relevance
6. Adjust copy if results are below targets

Week 2 — Validation Phase

1. Increase to 200–300 leads
2. Confirm ICP fit based on reply quality
3. A/B test subject line variations
4. Iterate on messaging based on objections received
5. Verify account health scores remain stable

Week 3+ — Scale Phase

1. Increase to your target volume
2. Add additional accounts if needed
3. Maintain daily monitoring
4. Rotate messaging monthly to avoid fatigue

Lesson 6.4 — Campaign Lifecycle Management

FoxReach campaigns have four statuses:

Starting a Campaign

Before FoxReach lets you start a campaign, it validates that:

• At least one sequence step exists
• At least one lead is assigned
• At least one email account is connected

If any of these are missing, you will see an error telling you what is needed.

Pausing and Resuming

When to pause:

• Bounce rate exceeds 2%
• Spam complaints appear
• You discover a copy error
• Account health drops below 70
• You need to add or swap email accounts

When pausing, in-progress sends complete but no new sends start. When you resume, the campaign picks up where it left off — leads are not re-sent steps they already received.

Screenshot: FoxReach campaign detail page showing the Start/Pause/Resume buttons, campaign status badge, and key stats.

Lesson 6.5 — Sending Schedule Best Practices

Avoid:

• Sending on weekends (very low open rates, looks automated)
• Sending after 5 PM (sits in inbox overnight, gets buried)
• Sending more than 50 per account per day (reputation risk)
• Setting delays shorter than 2 days between steps (feels aggressive)

Module 6 Quiz

1. What three things does FoxReach validate before starting a campaign?
2. What is the recommended daily email limit per account?
3. What are the best days of the week for sending cold email?
4. Why should you ramp up volume gradually instead of starting at full capacity?
5. When should you pause a campaign?