Mailshake vs Reply.io
Choosing between Mailshake and Reply.io? Both are popular tools for cold email and multi channel and sales engagement, but they take different approaches. Mailshake focuses on small sales teams who want a simple, all-in-one outreach tool, while Reply.io is designed for sales teams wanting ai-powered multi-channel engagement with built-in data. Mailshake is more affordable at $29/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Mailshake
Simple cold email and sales engagement tool with phone dialer and LinkedIn automation.
Reply.io
AI-powered sales engagement platform with multi-channel sequences and a B2B data provider.
Feature-by-Feature Comparison
| Feature | Mailshake | Reply.io |
|---|---|---|
| Starting Price | $29/mo | $49/mo |
| Free Plan | ||
| Free Trial | No | 14 days |
| G2 Rating | 4.7 | 4.6 |
| Best For | Small sales teams who want a simple, all-in-one outreach tool | Sales teams wanting AI-powered multi-channel engagement with built-in data |
| Year Founded | 2017 | 2014 |
| Features | ||
| Email sequences | ||
| Automated follow-ups | ||
| A/B testing | ||
| Lead catcher | ||
| Phone dialer | ||
| LinkedIn automation | ||
| Email list cleaning | ||
| Calendar integration | ||
| Multi-channel sequences | ||
| Jason AI SDR assistant | ||
| B2B contact database | ||
| Email warmup | ||
| Cloud calls | ||
| SMS steps | ||
| Advanced analytics | ||
| Chrome extension | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Mailshake vs Reply.io
Mailshake and Reply.io both have their strengths, but the best choice depends on your specific outreach needs.
Choose Mailshake if you prioritize very easy to set up and use. It starts at $29/mo with a 4.7/5 G2 rating and works best for small sales teams who want a simple, all-in-one outreach tool.
Choose Reply.io if you need true multi-channel with email, linkedin, calls, sms. It starts at $49/mo with a 4.6/5 G2 rating and is designed for sales teams wanting ai-powered multi-channel engagement with built-in data.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.