FoxReach

GMass vs Waalaxy

Choosing between GMass and Waalaxy? Both are popular tools for cold email, but they take different approaches. GMass focuses on individuals and small teams who want simple cold email directly from gmail, while Waalaxy is designed for teams who use linkedin as their primary prospecting channel with email follow-up. Waalaxy is more affordable at $0/mo vs $25/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.

Last updated: February 2026

GMass

Gmail-based cold email tool with mail merge, auto follow-ups, and campaign analytics.

$25/mo4.7/5 G2

Waalaxy

LinkedIn and email automation tool for multi-channel prospecting sequences.

$0/mo4.6/5 G2

Feature-by-Feature Comparison

FeatureGMassWaalaxy
Starting Price$25/mo$0/mo
Free Plan
Free TrialNoFree plan
G2 Rating
4.7
4.6
Best ForIndividuals and small teams who want simple cold email directly from GmailTeams who use LinkedIn as their primary prospecting channel with email follow-up
Year Founded20152019
Features
Gmail-native interface
Mail merge
Automated follow-ups
Campaign analytics
Email scheduling
Google Sheets integration
Email list builder
Unsubscribe management
LinkedIn automation
Email sequences
Multi-channel prospecting
Pre-built sequence templates
Profile visits & endorsements
Auto-connection requests
CRM integration
Team management
Pros
Key Advantages
  • Works directly inside Gmail — zero learning curve
  • Affordable pricing
  • Solid mail merge and personalization
  • Good campaign analytics
  • Best-in-class LinkedIn automation
  • Good multi-channel with LinkedIn + email
  • Free plan available
  • Easy-to-use sequence templates
Cons
Limitations
  • Gmail only — no Outlook or other providers
  • No multi-channel capabilities
  • Limited by Gmail sending limits
  • No email warmup included
  • Chrome extension dependency
  • LinkedIn limits can restrict usage
  • Email features are secondary to LinkedIn
  • Limited analytics and reporting

Our Verdict: GMass vs Waalaxy

GMass and Waalaxy both have their strengths, but the best choice depends on your specific outreach needs.

Choose GMass if you prioritize works directly inside gmail — zero learning curve. It starts at $25/mo with a 4.7/5 G2 rating and works best for individuals and small teams who want simple cold email directly from gmail.

Choose Waalaxy if you need best-in-class linkedin automation. It starts at $0/mo with a 4.6/5 G2 rating and is designed for teams who use linkedin as their primary prospecting channel with email follow-up.

If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.

GMass vs Waalaxy — FAQ

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