Close vs GMass
Choosing between Close and GMass? Both are popular tools for cold email, but they take different approaches. Close focuses on inside sales teams who want a crm with built-in communication channels, while GMass is designed for individuals and small teams who want simple cold email directly from gmail. GMass is more affordable at $25/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Close
CRM with built-in calling, email sequences, and SMS for inside sales teams.
GMass
Gmail-based cold email tool with mail merge, auto follow-ups, and campaign analytics.
Feature-by-Feature Comparison
| Feature | Close | GMass |
|---|---|---|
| Starting Price | $49/mo | $25/mo |
| Free Plan | ||
| Free Trial | 14 days | No |
| G2 Rating | 4.7 | 4.7 |
| Best For | Inside sales teams who want a CRM with built-in communication channels | Individuals and small teams who want simple cold email directly from Gmail |
| Year Founded | 2013 | 2015 |
| Features | ||
| Built-in calling (power + predictive dialer) | ||
| Email sequences | ||
| SMS messaging | ||
| Pipeline management | ||
| Reporting & analytics | ||
| Custom fields | ||
| Smart views | ||
| Activity tracking | ||
| Gmail-native interface | ||
| Mail merge | ||
| Automated follow-ups | ||
| Campaign analytics | ||
| Email scheduling | ||
| Google Sheets integration | ||
| Email list builder | ||
| Unsubscribe management | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Close vs GMass
Close and GMass both have their strengths, but the best choice depends on your specific outreach needs.
Choose Close if you prioritize built-in calling and sms — no separate tools needed. It starts at $49/mo with a 4.7/5 G2 rating and works best for inside sales teams who want a crm with built-in communication channels.
Choose GMass if you need works directly inside gmail — zero learning curve. It starts at $25/mo with a 4.7/5 G2 rating and is designed for individuals and small teams who want simple cold email directly from gmail.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.