Apollo.io vs Reply.io
Choosing between Apollo.io and Reply.io? Both are popular tools for lead finder and cold email and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Reply.io is designed for sales teams wanting ai-powered multi-channel engagement with built-in data. Apollo.io is more affordable at $0/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Reply.io
AI-powered sales engagement platform with multi-channel sequences and a B2B data provider.
Feature-by-Feature Comparison
| Feature | Apollo.io | Reply.io |
|---|---|---|
| Starting Price | $0/mo | $49/mo |
| Free Plan | ||
| Free Trial | Free plan | 14 days |
| G2 Rating | 4.7 | 4.6 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Sales teams wanting AI-powered multi-channel engagement with built-in data |
| Year Founded | 2015 | 2014 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Multi-channel sequences | ||
| Jason AI SDR assistant | ||
| B2B contact database | ||
| Email warmup | ||
| Cloud calls | ||
| SMS steps | ||
| Advanced analytics | ||
| Chrome extension | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Reply.io
Apollo.io and Reply.io both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Reply.io if you need true multi-channel with email, linkedin, calls, sms. It starts at $49/mo with a 4.6/5 G2 rating and is designed for sales teams wanting ai-powered multi-channel engagement with built-in data.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.