Apollo.io vs Mailshake
Choosing between Apollo.io and Mailshake? Both are popular tools for cold email and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Mailshake is designed for small sales teams who want a simple, all-in-one outreach tool. Apollo.io is more affordable at $0/mo vs $29/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Mailshake
Simple cold email and sales engagement tool with phone dialer and LinkedIn automation.
Feature-by-Feature Comparison
| Feature | Apollo.io | Mailshake |
|---|---|---|
| Starting Price | $0/mo | $29/mo |
| Free Plan | ||
| Free Trial | Free plan | No |
| G2 Rating | 4.7 | 4.7 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Small sales teams who want a simple, all-in-one outreach tool |
| Year Founded | 2015 | 2017 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Automated follow-ups | ||
| A/B testing | ||
| Lead catcher | ||
| Phone dialer | ||
| Email list cleaning | ||
| Calendar integration | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Mailshake
Apollo.io and Mailshake both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Mailshake if you need very easy to set up and use. It starts at $29/mo with a 4.7/5 G2 rating and is designed for small sales teams who want a simple, all-in-one outreach tool.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.