Apollo.io vs Hunter.io
Choosing between Apollo.io and Hunter.io? Both are popular tools for lead finder and cold email, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Hunter.io is designed for teams who need reliable email finding and verification with basic outreach. Both start at $0/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Hunter.io
Email finder and verification tool with simple cold email campaigns.
Feature-by-Feature Comparison
| Feature | Apollo.io | Hunter.io |
|---|---|---|
| Starting Price | $0/mo | $0/mo |
| Free Plan | ||
| Free Trial | Free plan | Free plan |
| G2 Rating | 4.7 | 4.4 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Teams who need reliable email finding and verification with basic outreach |
| Year Founded | 2015 | 2015 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Domain search | ||
| Email finder | ||
| Email verifier | ||
| Cold email campaigns | ||
| Automated follow-ups | ||
| Chrome extension | ||
| Bulk tasks | ||
| TechLookup | ||
| Pros | ||
| Key Advantages |
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Hunter.io
Apollo.io and Hunter.io both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Hunter.io if you need industry-leading email finding accuracy. It starts at $0/mo with a 4.4/5 G2 rating and is designed for teams who need reliable email finding and verification with basic outreach.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.