Apollo.io vs Close
Choosing between Apollo.io and Close? Both are popular tools for cold email and sales engagement, but they take different approaches. Apollo.io focuses on sales teams who want prospecting data and outreach in a single platform, while Close is designed for inside sales teams who want a crm with built-in communication channels. Apollo.io is more affordable at $0/mo vs $49/mo. Below, we compare them feature by feature to help you decide which is the better fit for your outreach stack.
Last updated: February 2026Apollo.io
All-in-one sales intelligence and engagement platform with a massive B2B contact database.
Close
CRM with built-in calling, email sequences, and SMS for inside sales teams.
Feature-by-Feature Comparison
| Feature | Apollo.io | Close |
|---|---|---|
| Starting Price | $0/mo | $49/mo |
| Free Plan | ||
| Free Trial | Free plan | 14 days |
| G2 Rating | 4.7 | 4.7 |
| Best For | Sales teams who want prospecting data and outreach in a single platform | Inside sales teams who want a CRM with built-in communication channels |
| Year Founded | 2015 | 2013 |
| Features | ||
| 275M+ B2B contact database | ||
| Email sequences | ||
| LinkedIn automation | ||
| Dialer | ||
| Intent data | ||
| Email verification | ||
| Advanced search filters | ||
| CRM sync | ||
| AI-powered workflows | ||
| Built-in calling (power + predictive dialer) | ||
| SMS messaging | ||
| Pipeline management | ||
| Reporting & analytics | ||
| Custom fields | ||
| Smart views | ||
| Activity tracking | ||
| Pros | ||
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| Cons | ||
| Limitations |
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Our Verdict: Apollo.io vs Close
Apollo.io and Close both have their strengths, but the best choice depends on your specific outreach needs.
Choose Apollo.io if you prioritize huge contact database included in all plans. It starts at $0/mo with a 4.7/5 G2 rating and works best for sales teams who want prospecting data and outreach in a single platform.
Choose Close if you need built-in calling and sms — no separate tools needed. It starts at $49/mo with a 4.7/5 G2 rating and is designed for inside sales teams who want a crm with built-in communication channels.
If neither is the right fit, we recommend FoxReach — it combines cold email automation, built-in warmup, AI replies, and deliverability monitoring in one platform, starting from a free plan.